TikTok is introducing a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale launch. This development aligns with a increase in AI-generated material, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A significant portion of this material is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, from computer-generated images to educational videos, and we aim to offer the community the power to increase or decrease of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are presently 1.3bn videos on its network identified as artificially created. Overall, more than 100 million pieces of content are added to the service every day, making AI-generated material a minor percentage of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI-generated videos they see by accessing the content preference feature in the platform and selecting AI-made media. Further subjects that can already be controlled under the tool cover news, clothing, aesthetics, and dance.
AI Disclosure Rules
Its policies oblige users to label lifelike artificially created content, and it forbids harmful deepfakes of celebrities or emergencies. Any realistic artificial content that is without a tag can be removed under its terms of service.
Additionally, the platform will from now on attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is intended to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2 million awareness program for professionals and groups to create informative material about using AI responsibly. This initiative will support charitable organizations specializing in teaching computer science.
Moderation Strategy
TikTok has defended its moderation strategy, amid discussion over proposals to make redundant numerous review team members in the United Kingdom. It is set to reduce 439 jobs in its user protection division in London, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A company official stated that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most harmful content before it gets reviewed by people. The platform reported a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to the use of its automated systems.
It is vital to combine staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
